Marcus Garvey’s Black Star Line

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Black Star Line Stock Certificate

Some time ago, I wrote a post about a Black entrepreneur in the Baltimore area whose name was Capt. George Brown. As a young man he experienced the degradations of the Jim Crow system while riding the rails, vowing that one he would create a first-class transportation experience for Black people. And he did it! He also built a memorable pair of amusement parks where Black citizens of Baltimore could go and be safe and enjoy themselves. Today, I want to write about Marcus Garvey, a Black man whose dreams for  his people were much larger, who was much more complex, and who was far more controversial than Captain Brown.

Marcus Garvey, like George Brown, believed in the power of ships and transportation to change the lives of Black people all over the world. He founded the company, the Black Star Line, as an embodiment of that dream to link the 400,000,000 people of color around the globe with the continent of Africa. But his story did not end up quite so well as George Brown’s.

Marcus Garvey
Marcus Garvey, 1887-1940, photographed August 5, 1924. (from Library of Congress, George Grantham Bain Collection)

Marcus Garvey and his mission

I wish I could speak authoritatively about Marcus Garvey, the man who founded the Universal Negro Improvement Association and African Communities League (UNIA) in 1914 and the Black Star Line in 1918. I have little expertise in the area, and Garvey is such a complex figure. Add to that a shortage of archival evidence about the man, fires during the London Blitz having destroyed many of his personal papers.  The FBI, who relentlessly investigated Garvey as the foremost Black “agitator” of his day, also seized and destroyed many of the papers of the UNIA.

I can, however, tell you that he was born in Jamaica in 1887, into a  family of poor but well-read, property-owning people. He had ambition, and concluded very early that the problem that thwarted him was the same that faced the entire Black race. Both could be solved by a version of Pan-Africanism, that decided that there should be a strong link bringing together the peoples of the African Diaspora with the continent of Africa itself.

The seeds of a Dream

Garvey thought that he, and his UNIA, could provide such a link with a transportation company of steamships that facilitated travel back to Africa. His notion was that Black people, not colonizing Europeans, would be more successful at trading with Africans, and that there was vast untapped wealth in the continent that they, the peoples of the Diaspora, could extract at fair prices and ship to places that wanted them. With this wealth and capital, Garvey said, would come the improvement of the lot of Black people everywhere. Peoples of African descent everywhere would demonstrate their self-worth to themselves and to the world, and White peoples, seeing this, would deal with them as equals. It was, indeed, “universal negro improvement” that Garvey was seeking. The key to it all was the Black Star Line.

Marcus Garvey’s Black Star Line

Before I go further into the story, I want to acknowledge two very important sources of information about the Black Star Line for me, as a non-expert. First is the really excellent blog post by Hannah Foster from 2014, found here. A second source the terrific biography by Judith Stein found in our Library called The World of Marcus Garvey: Race and Class in Modern Society (University of Louisiana Press, 1986). Where  you see page numbers listed, those are from Stein’s book.

Black Star Line broadside
Broadside for the Black Star Line. (from the Collections of the Smithsonian Museum of African American History and Culture)

Getting it off the ground

Now all of you who know something about the transportation business will immediately grasp the problems Garvey was facing. One problem is capital, and how to get it. Captain George Brown, in Baltimore, had just enough cash to charter a steamboat from another Black entrepreneur to generate an income stream. He was an experienced mariner and also managed to keep his boats in repair at prices that did not endanger his business, which was another potential problem.

Marcus Garvey, on the other hand, hit upon another solution for capital in post-war New York: stocks. Blacks all around the country had amassed a certain amount of money from their labor during the war effort. Like everyone else, they viewed speculation as a means to get rich and were open to the idea of investing. Rather than court White institutions, Garvey’s innovation was to harness the resources of Black people, to buy one or more stocks for $5.00 apiece in the Black Star Line (p. 71). Here is an example of one sold to William J. Hill that is in the Museum’s archives.

Black Star Line Stock Certificate
A five-dollar share in Marcus Garvey’s Black Star Line, bought by William Julius Hill in 1921. (from MS0053, Securities Collection)

The price of even a cheap vessel for oceanic service at that time was somewhere between $150,000 and $500,000. That’s a lot of stock! But Garvey had a gift few possessed, the gift of soaring rhetoric, of a persuasive vision, and of a sense of missionary zeal. He was a magical speaker, by all accounts. He and UNIA chapter members managed to buy eventually 3 ships: Yarmouth (1887), Shady Side (1873), and Kanawha (1899). Yarmouth, the first, was to be renamed Frederick Douglass.

Dealing with the practicalities of owning ships

SS Yarmouth

So Garvey and UNIA were making a go of getting the capital together! But then the second problem arose. Unlike George Brown, none of them knew anything about the business. They made, honestly, terrible business decisions. The vessels they bought were old and worn out. Yarmouth sprang a leak on its first outing and needed repair on its return. Garvey felt pressure to get the ship back out with a cargo of distilled liquor that he negotiated a price by the ton for. The experienced master of Yarmouth blew up at him, told him that the yard had not fitted her out for transporting liquor, and that his price per ton was ridiculously low for such a cargo.  Garvey also had decided to allow an engineering firm to repair Yarmouth that essentially fleeced him. It was emblematic of the business problems the UNIA and Garvey faced.

Screw schooner Yarmouth
A closer view of Yarmouth in the heavy traffic of New York Harbor. (from P0001.003, Photographs of Steamships, Motor Vessels and Ocean Liners)
Screw schooner Yarmouth
The screw schooner Yarmouth underway. Photo by William B. Taylor. (from P0001.003, Photographs of Steamships, Motor Vessels and Ocean Liners)
SS Yarmouth
Bow of the screw schooner Yarmouth, built the same year Marcus Garvey was born, 1887.

The side wheel steamer Shady Side

So UNIA decided to sell even more stock to buy more ships, to try to dig themselves out of the hole they were in. The owner of Shady Side, a Hudson River ferry, persuaded Garvey that she would be an excellent summer excursion boat from which he could make a huge profit (p. 94). So Garvey bought it, and operated it in the summer of 1920. Over the winter, however, whether from rot, from ice or from storm, she sank and her owners declared her a total loss. Black Star Line had to take the insurers to court for the $5,000 claim that they refused to pay.

Shady Side wrecked at Edgewater, NJ
The side wheel steamer Shady Side, wrecked with her stack toppled on the pilot house, in 1921. (from MS0091, Elwin Eldredge Collection)
Shady Side
A view of the beautiful Shady Side underway. (from MS0091, Elwin Eldredge Collection)
Shady Side
Steamer Shady Side passing beneath the Brooklyn Bridge in an undated stereograph. (from MS0091, Elwin Eldredge Collection)

Steam yacht Kanawha

UNIA also bought the Kanawha, a small yacht that Garvey said would be useful for the inter-Colonial trade in the Indies. However, the price he paid for the 375-ton vessel, about $60,000, was exorbitant. A merchant mariner friend warned Garvey that the boat’s operating expenses would exceed its purchase price. He also pointed to defective boilers and auxiliaries, but Garvey went ahead anyway (p. 96). A boiler explosion on her first trip as the Antonio Maceo killed a crewman. The Coast Guard towed her back to New York, never to sail again.

Steam Yacht Kanawha
Steam Yacht Kanawha underway. Coincidentally, Booker T. Washington, whom Marcus Garvey greatly admired, was a frequent guest aboard Kanawha when industrialist Henry Huttleston Rogers owned her. (from MS0094, Collection on Samuel W. Stanton)
Steam Yacht Kanawha
A drawing of Steam Yacht Kanawha, built as a millionaire’s private yacht and renamed USS Piqua (SP-130) for service in World War I. Black Star Line bought it in 1920. (from MS0091, Elwin Eldredge Collection)

Garvey’s Dream of the Black Star Line Destroyed

To top it all off, UNIA had to siphon off the proceeds from the sale of stocks to fund the budget deficit caused by a failed restaurant venture (p. 89). The Black Star Line was, by 1922, practically bankrupt.

The court case: Garvey Vs. U.S.A.

All of these business problems and improprieties came out in a federal court case, Garvey v. U.S.A. Federal authorities arrested Garvey on Jan. 12, 1922, and a grand jury indicted him for mail fraud on Feb. 16 (p. 192). The indictment claimed that the UNIA’s mailer soliciting funds for a ship named Phyllis Wheatley was fraudulent, because they implied that Black Star Line already owned her. They did not own her, in fact. They were looking for a ship to buy they would name Phyllis Wheatley.

By this time, Garvey’s many enemies, both within the Black community and without, gave evidence against him. The FBI, who under J. Edgar Hoover wanted to frame Garvey’s political activism as a communist threat, had been looking for a deportable charge against him for years. They found this one. A jury found Marcus Garvey guilty in March of 1923. The judge in the case, whose fairness at the trial drew praise from black journalists, ended up imposing the maximum sentence after Garvey damned his entire ethnic group (the judge was Jewish) in public. Despite appeals, and with an official pardon from President Calvin Coolidge, Immigration authorities deported Marcus Garvey on Dec. 2, 1927 (p. 207).

A Mariners’ Museum connection

An interesting coda to this saga is that in our collections is a folder of Black Star Line materials in the Elwin Eldredge Collection. Eldredge, who refers to himself as a “student of History of American Steam Navigation”, wrote a letter to the UNIA merely trying to find out what happened in all this to the Yarmouth. It was a ship he had sailed in many times, he writes. A letter came back on UNIA letterhead. You can read the contents of both these letters below.

Letter from Elwin Eldredge
A letter from Elwin M. Eldredge to the Universal Negro Improvement Association, dated 1926, asking for information about the screw schooner Yarmouth. (From MS0091, Elwin Eldredge Collection)
Letter to Eldredge from the UNIA
Note the wonderful letterhead on this letter sent in response to Elwin Eldredge’s inquiry about the screw schooner Yarmouth. (from MS0091, Elwin Eldredge Collection)

My takeaway

Marcus Garvey lived in a different world from the one we find ourselves in today. He was, and remains, a lively and controversial figure. But for me, and for The Mariners’ Museum and Park, he is something of a forerunner. He believed in the power of ships to bring people together, people who are naturally connected to each other despite the miles and the oceans that keep them apart. And he created an institution, the UNIA, that he believed would ultimately “promote the public welfare,” just as Archer Huntington did when he created this Museum. He wanted Black people to believe in themselves and elevate themselves. I think he’d agree with my favorite drag superstar, RuPaul, when he says, “If you can’t love yourself, how the hell you gonna’ love somebody else? Can I get an Amen! up in here?” I think we could all use a dose of that.

8 thoughts on “Marcus Garvey’s Black Star Line”

  1. There is a strong connection between Newport News and the UNIA. The first stocks of the Black Star line was sold in Newport News.

    1. Thanks for writing in, Mr. Favor! I did not know that about the first stock! Thanks for sharing that! I had read that the Norfolk UNIA was headed by a man who led the effort locally to sell Liberty Bonds. Thanks again for telling us all about the great local connection to the UNIA and Black Star Line!

    1. Thanks, Tom! It interesting to me to see that we had so much on Garvey here! I had heard of Marcus Garvey as a younger man, but never thought of him as a steamboat line owner. The things you learn!

  2. So enjoyed this essay and the collected images! I’m just starting to gather sources for research I want to do on the SS Shadyside and this presentation is very helpful. Thank you.

    1. You are so very welcome. Shady Side is a gorgeous example of a Hudson River steamer of the era. If you need further details on her, we might have a bit more to offer. You can either reply here or to [email protected].

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